12 Tónar is an independent label and a legendary record shop in the heart of Reykjavík.
Founded in the year 1998 in Reykjavík, 12 Tónar was well received by music lovers from the start.
The shop quickly became a meeting point for musicians like Björk, Sigur Rós, múm, and the core of classical composers and performers.
Today the 12 Tónar shop is known as a friendly place where you can sit down, listen to a wide selection of music on two floors, enjoy free espresso or tea, read magazines and relax. We sometimes have concerts in our shop. Especially on Fridays during the summer when our lovely garden becomes the venue for all kinds of music. In 2006 the 12 Tónar shop in Reykjavik was awarded the prestigious title Shop of the Year by the City of Reykjavik.
12 Tónar is also an independent record label. Our position as a label is unique as we regularly meet with many musicians in our shop. Therefore we are in good contact with emerging talent.
Since 2003 we have released over 50 albums from a variety of musical genres and artists. Some of our Since 2003 we have released over 50 albums from a variety of musical genres and artists. Some of our releases are being distributed in Europe through Cargo Records Germany, and a number of releases have also been licensed to territories like Japan, US, and Korea.
Opening hours in the winter: Monday - Friday 10-18 and Saturday 10-16.
During the summer the shop is open every day, including Sundays, and often well into the night!